Pre-registration is now CLOSED. Please register on-site.
Hear from musicians and entrepreneurs finding success in the disruptive intersection of the rapidly changing music industry, social media, mobile and the consumer Web. Come to a fireside chat with J Sider, Keyvan Mohajer, and Larry Marcus. J Sider is Founder and CEO of RootMusic, helping bands make the move to Facebook with its BandPage product. BandPage has over 250,000 bands including the biggest names in the industry and 25 million monthly active users, making it the largest music app on Facebook. Keyvan leads SoundHound's technology development and has 12 years of entrepreneurial experience, having taken multiple startups from basic concept to profitability. Larry is a Managing Director of Walden Venture Capital and an early backer of Pandora, SoundHound and RootMusic.
FEATURED SPEAKERS:

![]()
Larry Marcus (MBA 93)
Managing Director, Walden Venture Capital
Larry's focus at Walden Venture Capital is consumer services and digital media.
Larry has been a Director at Pandora since early 2004 when Walden lead the "rebirth round" to focus the company on launching a consumer-facing service. He is also a Director at SoundHound (sound and voice search), Rootmusic (BandPage on Facebook), Telekenex (IP voice and data services ), a Board Observer at PowerCloud Systems and led Walden's investment in Terayon (acquired by Motorola). Prior to joining Walden in 2000, Larry was a digital media sell-side Equity Research Analyst at Deutsche Bank Alex. Brown where he lead the IPOs of Maxis, Terayon, CBS MarketWatch, Edmark, and Netflix (initial S-1 IPO filing) among other equity and debt financings (incl. Sierra On-line, Excite@Home, Spectrum Holobyte, CBS Sportsline). Prior experience includes Robertson Stephens & Company, Digidesign and General Management in computer services retail. Larry serves on the non-profit Board of the JazzSchool in Berkeley, CA.
Mr. Marcus received a Bachelor of Arts and a Master of Business Administration from the University of California at Berkeley.

Keyvan Mohajer
Founder, President & Chief Executive Officer
SoundHound
Keyvan leads the company's management, corporate strategy and operations. He is also the principal executive responsible for SoundHound’s technology development. With more than 12 years of executive experience as a visionary entrepreneur and a results oriented general manager, Keyvan has played a key role in taking multiple startups from basic concept to profitability. Keyvan has a master’s and Ph.D. in electrical engineering from Stanford University.

J Sider
CEO & Founder, RootMusic.com
J is the CEO & Founder of RootMusic.com which makes the #1 Music app on Facebook called "BandPage". He is a musician and music lover at heart, who has performed around the world on the live stage. Most of his knowledge about the music industry was gained after getting into the "business of music" managing bands and venues around the country. This experience opened his eyes to the practical needs of the music community in the digital era, and the lack of a solution. Out of this realization J founded RootMusic.com to provide an honest, social tool to help musicians take the next step, whether that is their first open mic, or on the big stage. Recently named to 2011’s BillBoard and Forbes 30 Under 30, J believes in the future of the music community, and is out to build the most effective solutions for musicians to succeed. Follow on Twitter:@RootMusic /@JSider
The program begins with a networking hour at 6:30 PM with complimentary drinks and hors d'oeuvres in the Bank of America Forum at the Haas School of Business.
Registration is required. Links for online pre-registration are available at the top of this page. Online pre-registration ends at 5 pm Tuesday, January 24 and all registrations after this time must be completed on site at the event. If you are unfamiliar with the UC Berkeley campus, check out the campus map to locate the Haas School on the east (uphill) side of campus.
The Lester Center appreciates the generous support of the
Berkeley Entrepreneurs Forum Sponsors:
Pillsbury Winthrop Shaw Pittman LLP Ropes & Gray LLP |