Berkeley Entrepreneurs Forum
September 25, 2008 Program
The Lester Center for Entrepreneurship and Innovation
and the California Management Review present the Winner of CMR’s annual Accenture Award
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The Halo Effect:
pitfalls to entrepreneurial success
Featuring:
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Phil Rosenzweig
Author of The Halo Effect |
Professor Phil Rosenzweig, author of The Halo Effect…and the Eight Other Business Delusions That Deceive Managers will address the September 25, 2008 Berkeley Entrepreneurs Forum. He will be looking at the broader issue of how popular culture’s habit of celebrating successful entrepreneurs and ventures (as well as predictors of future success) interferes with an accurate and informed inquiry into what makes entities and individual entrepreneurs successful. In his research and writings, Professor Rosenzweig identifies how we confuse good stories with good research, over-generalize from single experiences, fail to differentiate between relative and absolute performance, and misinterpret history’s predictive capabilities.
Rosenzweig is the winner of the California Management Review’s Annual Accenture Award for his article, "Misunderstanding the Nature of Company Performance: The Halo Effect and Other Business Delusions", 49/4 (Summer 2007): 6-20.
Mr. Rosenzweig will be joined by a noteworthy panel, including:
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| Siri Schubert, Journalism Lecturer |
Barry Staw, Haas School Professor |
Laura Sydell, NPR Correspondent |
Siri Schubert teaches "Advanced Business Writing - Reporting on Innovation" at the Graduate School of Journalism at UC Berkeley and was one of the three inaugural fellows in the Investigative Reporting Program in 2007/2008. Previously, she worked as a foreign correspondent for Handelsblatt, Germany's leading business daily, in New York and San Francisco before freelancing for magazines like Scientific American Mind, Business 2.0, and Fortune International. Siri has an MBA from the University of Southern Mississippi and is a graduate of the Holtzbrinck School of Business Journalism in Dusseldorf, Germany.
Barry Staw is the Lorraine Tyson Mitchell Professor in Leadership and Communication at the Haas School of Business. He was recently honored with the 2008 Lifetime Achievement Award from the Academy of Management for his contribution to the field of organizational behavior. Staw's recent research has focused on creativity and organizational innovation. Staw has been a professor at the Haas School since 1980 and is a member of the school's Organizational Behavior and Industrial Relations Group. He has served on the editorial boards of numerous journals, including the Academy of Management Journal, Journal of Applied Psychology, Organizational Behavior and Human Performance, and The Quarterly Review of Economics and Business.
Laura Sydell is the Arts & Technology Correspondent for the NPR newsmagazines All Things Considered, Morning Edition, and Weekend Edition. As a senior technology reporter on Public Radio International's Marketplace, Sydell looked at the human impact of new technologies and the personalities behind the Silicon Valley boom and bust. Before coming to San Francisco, Sydell was based in New York City where she worked as a reporter for NPR member station WNYC. There, her reports on race relations, city politics, and arts won numerous awards from The Newswomen's Club of New York, The New York Press Club, The Society of Professional Journalists, and others. American Women in Radio and Television, The National Federation of Community Broadcasters, and Women in Communications have all honored her documentary work. After finishing a one-year fellowship with the National Arts Journalism Program at Columbia University, Sydell came to San Francisco as a teaching fellow at the Graduate School of Journalism at University of California, Berkeley.
All programs begin with a networking hour from 6:30 to 7:30 with complimentary drinks and hors d'oeuvres in the Bank of America Forum at the Haas School of Business. A presentation by a variety of speakers of interest to the Bay Area entrepreneurial community follows in the Andersen Auditorium at 7:30 PM.
Registration is required. Annual membership for the Forum is available now and will guarantee you admittance to the September Forum. Registration for the September Forum only will begin on August 29th. If you are unfamiliar with the UC Berkeley campus, check out the campus map to locate the Haas School on the east (uphill) side of campus.
Join the Forum for great networking and stimulating conversation on cutting edge topics.
