The competition gives UC Berkeley students and alumni, as well as local entrepreneurs, the opportunity to work together to turn innovative ideas into real businesses. The finals will be presented as part of a special UC Berkeley Entrepreneurs Forum, taking place from 6:00 p.m. to 8:30 p.m. in the Arthur Andersen Auditorium.

This year’s finalists are:

• AidNetworks, a medical device research and development company that produces low-cost vital sign sensors for hospital-wide patient monitoring are being piloted at Washington Hospital Center in Washington, DC
• Clicker, which develops advertising servers using digital video recorders that bring Internet-like targeting to television advertising and to allow for real-time impression measurement
• InVino Sense, a developer of a wireless biosensor platform that can be embedded into grapes to monitor their growth and maturation on the vine
• ODS Patch Pill, whose oral drug delivery system, ODS Courier, lets patients take a pill instead of receiving an injection or infusion to treat autoimmune diseases such as rheumatoid arthritis
• Parada Imaging, which aims to make magnetic resonance imaging (MRI) as ubiquitous as X-ray through a technology called Pre-polarized MRI, which offers high quality images at a lower cost and is the only imaging system capable of cross-sectional imaging near a metallic implant
• SeroNostics, which is using a proprietary and cost-effective electrical detection method to analyze bodily fluids for disease-related proteins and make a diagnosis at a doctor’s office or clinic
• Shape Memory Therapeutics, which is developing medical devices based on Shape Memory Polymer materials, which hold strong potential as a treatment for cerebral aneurysms and offer shortened treatment time and reduced surgical risks
• Tube Mogul, which enables video publishers to track viewer data, even across multiple sites, such as YouTube and Yahoo! Video. Existing users include large media companies, ad agencies, film studios, presidential candidates, and video bloggers.

Now in its ninth year, the UC Berkeley Business Plan Competition is organized by Berkeley MBA students. It is hosted by the Lester Center for Entrepreneurship & Innovation in partnership with UC Berkeley’s College of Engineering and School of Information, as well as the UC San Francisco Innovation Accelerator. The judges for this year’s competition include Angela Biever, vice president, Intel Capital; Peter Buhl, partner, Bluerun Ventures; Gary Little, general partner, Morganthaler; Tom Quinlan, partner, ReedSmith; and Beckie Robertson, managing director, Versant Ventures.

For more information on the competition, visit http://bplan.berkeley.edu.

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