Entrepreneurial Best Practices Series

Opportunity Recognition & Business Plan Competitions Launch

Tuesday, October 5, 2010
6:30-8:30 pm
Wells Fargo Room - Haas School of Business

Presentation available:

New Avenue Homes

Please join us for the first workshop of the 2010-2011 Entrepreneurial Best Practices Series and the launch of the UC Berkeley Business Plan Competition and the Global Social Venture Competition. This session will focus on opportunity recognition. There are lots of opportunities out there - how do you know which one is right for you? This session will feature three Haas alumni entrepreneurs who have made their choices and are in the early stages of their companies. They will tell you how they found their opportunity and the decisions they made in starting their ventures. Many entered our business plan competitions - come hear why you should too.

The program starts with food and networking at 6:30pm. The presentation will open at 7 pm. There is no registration for this event. For more information about the Entrepreneurial Best Practices Series, call 510-642-4255 or email lester@haas.berkeley.edu.

FEATURED SPEAKERS


Kevin Casey (MBA 09) Co-Founder and CEO New Avenue Inc.		Hansoo Lee (MBA 10) Founder, Magoosh		Elise Singer, MD (MBA 10) VP of Business Development Doximity

SPEAKER BIOGRAPHIES

Kevin Casey (MBA 09)
Co-Founder and CEO, New Avenue Inc.

Kevin Casey is the Founder and CEO of New Avenue Inc. New Avenue builds communities by connecting homeowners with the design, development services and capital needed to build small second homes on their properties. These second units allow homeowners to age in place, share their home with family and friends, or earn additional income.
Casey began his career researching economic development in Indonesia as a Fulbright Scholar. He then returned to New York City and joined the Charles Schwab strategy team where he designed and managed the Oracle business analytics platform for their high net worth asset management division. While at Schwab he founded a sales and marketing firm that brought capital and distribution to socially responsible manufacturers in Indonesia. He built this company into a global business with distribution in 13 countries.

Casey holds a B.A. in Economics and Anthropology from Fordham University and obtained his MBA from Haas in 2009 where he was the President of the Entrepreneurs Association.

Hansoo Lee (MBA 10)
Founder, Magoosh

Hansoo Lee is co-founder of Magoosh, an online test prep company that gives students a more affordable, convenient, and effective way to prep for standardized exams. Magoosh has been selected as the winner of both the $150k Northbridge Ventures Seed Competition and the Venture Lab prize from the UC Berkeley Center of Entrepreneurship and Technology. As of September 2010, students have spent over 10,000 hours learning with Magoosh.

Hansoo has experience at a variety of consumer internet companies. He was a senior manager of strategy at walmart.com, where he founded, grew, and led a team of nine and had P&L responsibility of over $12MM. Prior to walmart.com, he was employee number three at Pulse, a start-up based in San Francisco. Hansoo began his career at Lazard Freres. Hansoo also serves on the board of directors of World Savvy, a global education non-profit with offices in New York, Minneapolis, and San Francisco.

Hansoo earned a BA in Fine Arts and Economics from Amherst College and an MBA from the Haas School of Business, where he was a Venture Fellow and a recipient of the Launchpad Fellowship.

Elise Singer, MD (MBA 10)
VP of Business Development, Doximity

Elise is a family physician with specialty training in geriatrics. She practiced full spectrum family medicine as a solo physician in urban Camden, New Jersey for six years. She spent two years as the Director of Ambulatory Informatics at Cooper University Hospital where she led the outpatient implementation of Epic, an electronic health record. In 2010, Elise completed her MBA from The Haas School of Business. During that time she co-founded Doximity: an iPhone application that offers physicians convenient, secure, mobile communication. Elise is presently VP of Business Development at Doximity, practices family medicine part-time and lives in Palo Alto with her family. She is a delegate to the California Academy of Family Physicians and recently joined the board of advisors of Una Mesa, a non-profit dedicated to providing technology to health and education organizations to enable access to information.

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