Entrepreneurial Best Practices Series

Entrepreneurial Best Practices Series: Getting Your Story Straight

Tuesday, November 16, 2010
6:30-8:30pm
Stanley Hall, Room 105

[presentation available]

Program Information and Speaker Biography

Video (video on YouTube site):

Program Information and Speaker Biography

Behind every great new business idea is a story. Not every "creation story" is quite as dramatic as the story of Facebook's beginnings (as told in the hit movie, "The Social Network"), but they all have a story. Or at least they should.

One of the keys to creating something of value -- and building a successful business on top of it -- is developing a great story. In this talk, we'll look at the critical elements required for your story and why it's so important to focus your business around this story. A story that is well crafted -- and well understood -- will make your product significantly better, because your team will all be focused on all the right things. Having a clear story is also essential to help you inspire external audiences -- customers, employees, partners and investors. You'll need all of them on your side if you want to build something that makes a difference in the world.

The program starts with food and networking at 6:30pm. The presentation will open at 7 pm. There is no registration for this event. For more information about the Entrepreneurial Best Practices Series, call 510-642-4255 or email lester@haas.berkeley.edu.

FEATURED SPEAKER

David Riemer

Founder, Box Out Industries

David Riemer is one of the most experienced marketers in the Internet industry. He spent the last twelve years developing and bringing great products to web users worldwide. Following his career as an ad agency President at JWT, David brought his strategic and marketing leadership to two Internet start-ups before joining Yahoo! in 2002. In various roles over six years at Yahoo!, David led the marketing teams on both the business-to-business and consumer sides of the business where he managed marketing for virtually all of Yahoo!’s products across their customer base of 500 million users.

David is now advising emerging Internet and consumer technology companies through his new company Box Out Industries. He specializes in helping businesses clarify their product strategy, go-to-market approach and business model. David has also started a production company (Spiral Staircase) to produce theatrical projects. David mentors future business professionals in his role as Executive-in-Residence at Haas Business School (UC Berkeley) and serves on the Board of the Destiny Arts Center (Oakland) and the American Conservatory Theater (San Francisco).

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