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Entrepreneurial Best Practices Series



Measuring Social Impact: Lessons from the Trenches
Tuesday, December 8, 2009
6:30-8:30 PM
Wells Fargo Room - Haas School of Business



 


Susan Hollingshead of B Lab will moderate a panel with three social enterprises focused on the topic of "ongoing social impact monitoring." The social enterprises will discuss some of the challenges of measuring social impact on an ongoing basis, and how their thinking around this may have evolved from the initial business plan development. This session will focus on the reality of tracking social impact in the field, rather than as a theoretical exercise.



MODERATOR


Susan Hollingshead

Susan Hollingshead
Director, Business and Community Development, B Lab


B CorporationsTM are a new type of corporation which use the power of business to create public benefit.  B CorporationsTM meet comprehensive and transparent social and environmental performance standards, institutionalize consideration of stakeholder interests, and build collective voice through the power of a unifying brand.  There are over 200 certified B CorporationsTM, representing a diverse $1 billion marketplace.  B Lab is the non-profit 501(c)3 organization that certifies and promotes B CorporationsTM, as well as capital markets and policy initiatives to accelerate growth of this emerging sector of the economy.

Prior to joining B Lab, Susan spent 19 years in the brownfield redevelopment and environmental insurance business; as a co-founder of Renova Partners, the $500,000 million acquisition investment entity partnered with Prudential Reality, and as co-founder and Managing Principal of LandBank, Inc., the country’s first brownfield redevelopment firm.  Susan has been a frequent lecturer for the EPA, the American Bar Association various state bars, the ICSC, and other organizations focused on infill development.  She is the author of numerous articles on environmental insurance and brownfields. She maintains a passion for social innovation and change and followed that commitment to B Lab where she is the Director of Business and Community Development.



FEATURED SPEAKERS

 

Angela Cheung

Angela Cheung
Business Development Manager
D.light Design


Angela graduated from Stanford University with a BS in Management Science and Engineering and later earned her MBA at the UC Berkeley Haas School of Business. She joined the founding team of D.light Design to build international distribution of solar powered consumer products and managed the international rollout of D.light's first product line, developing and executing large scale rural marketing campaigns. Prior to graduate school, she worked in investment banking, strategy consulting and private equity.


Molly Christiansen

 

Molly Christiansen
Manager of Health Practices & Business Development, Living Goods


Molly graduated Magna Cum Laude from Brown University with a BA in Community Health. She later earned her MBA and Masters in Public Health at the University of Michigan, where she focused on market-based solutions to poverty alleviation. She developed an impact assessment framework for Vision Spring, and conducted due diligence on health and water investments for Acumen Fund. Prior to graduate school, she directed community development programs for ProWorld in Peru, and coordinated tenant programs for a low-income housing organization in San Francisco.

 


Danny Kennedy


Danny Kennedy
President, Sungevity

Danny Kennedy co-founded Sungevity and is the President of the company. A long time social entrepreneur, Danny has achieved global recognition as an environmental activist, spokesperson, and opinion leader. Most recently, Danny was the Campaigns Manager for Greenpeace Australia Pacific. In 2001, he ran Greenpeace’s California Clean Energy Campaign, the success of which helped lead to the current California Solar Initiative. Danny was the founder and first Executive Director of Project Underground and has served on several nonprofit boards. Danny lives in Oakland with his wife Miya Yoshitani and two daughters.



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