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• Bronson, Po. The Nudist on the Late Shift. Broadway Books (reprint) 2000
  
  
• Saxenian, Annalee. Regional Advantage: Culture and Competition in Silicon Valley and Route 128. Harvard University Press, 1996.
• "The Secret History of Silicon Valley", a presentation given by Haas entrepreneurship Lecturer Steve Blank at one of Google's weekly Tech Talks.

• Pfeffer, Jeffrey. The Human Equation: Building Profits by Putting People First. Harvard Business School Press, 1998.
  
  
• Sifton, Sam. A field Guide to the Yettie: America’s Young, Entrepreneurial Technocrats

• Bagley, Constance E. Managers an the Legal Environment. South-Western College Pub., 4th edition, 2001.
  
  
• Brandt, Steven C. Stay Out of Court and In Business. Archipelago Publishing, 1997

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• Swensen, David. Pioneering Portfoliio Management an Unconvential Approach to Instituional Investment. Free Press, 1st edition, May 2000.
  
  

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• Glodratt, Eliyahu. The Goal: The Process of Ongoing Improvements.. North River Press Publishing Corporation; 2nd Revision edition , 1992.
  
  
• Ohno, Taiicho. Toyota Production System: Beyond Large-Scale Production. Productivity Press, 1988
  

• Womack, James. Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Free Press, 2003

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• Davidow, William H. Marketing High Technology. Free Press, 1986
  
  
• Davidow, William H. Total Customer Service: The Ultimate Weapon. Harper Collins, 1990
  
  
• Moore, Geoffrey A. Inside the Tornado. New York: Harper Collins Publishers, 1995
  
  
• Peppers, Don and Rogers, Martha. The One to One Future: Building Relationships One Customer at a Time. Currency/Doubleday, 1997
  
  
• Sawhney, Mohan. www.mohansawhney.com
  
  
• Sawhney, Mohan. The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation. McGraw-Hill Trade, 2001.
  
  
• Sawhney, Mohan. TechVenture: New Rules on Value and Profit from Silicon Valley. John Wiley & Sons, 2001
  
  
• Winer, Russell. Marketing Management

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• Godin, Seth. Permission Marketing: Turning Strangers into Friends, and Friends into Customers. Simon & Schuster, 1999
  
  
• Godin, Seth. Unleasing the Ideavirus. Hyperion, 2001
  
  
• Locke, Christopher. The Cluetrain Manifesto: The End of Business as Usual. Perseus Books Group.
  
  
• McKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer
  Cambridge, Perseus, 1991.
  
  
• Ries, Al and Trout, Jack. Positioning: The Battle for Your Mind the 20th Anniversary Edition. McGraw-hill Trade, 2000
  
  
• Ries, Al and Trout, Jack. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk. Harper Collins, 2002

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• Downes, Larry and Mui, Chunka. Unleashing the Killer App: Digital Strategies for Market Dominance. Harvard Business School Press, 1998
  
  
• Kennedy, Martin. Understanding Silicon Valley. Stanford University Press, 2000
  
  
• Lee, Chong-Moon et al. The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship. Stanford University Press, 2000
  
  
• Schwartz, Peter. The Art of the Long View: Planning for the Future in an Uncertain World. Bantam Books Audio, 1995
  
  
• Shapiro, Carl and Varian, Hal. Information Rules: A Strategic Guide to the Network Economy. Harvard Business School Press, 1998

• Cooper, Alan. The Inmates are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity. SAMS, 1st edition, 1999
  
  
• Norman, Donald A. The Invisible Computer: Why Good Products Can Fail, the Personal Computer is So Complex, and Information Appliances are the Solution. MIT Press, reprint, 1999

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• Bosworth, Michael T. Solution Selling: Creating Buyers in a Difficult Selling Market. McGraw-Hill Trade, 1994
  
  
• Heiman, Stephen, et al. The New conceptual Selling: The Most Effective and Proven Method for Face-to Face Sales Planning. Warner Books, revised and updated, 1999.
  
  
• Heiman, Stephen, et al. The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies
  
  
• Khalsa, Mahan. Lets Get Real or Lets Not Play. Franklin Quest Co., 1st edition, 1999
  
  
• Rackham, Neil. Spin Selling. McGraw-Hill Trade, 1988
  
  
• Sandler Selling System
  
  
• Miller Heiman Sales Process Consulting & Training

• Collins, Jim and Porras, Jerry I. Built to Last: Successful Habits of Visionary Companies. Harper Collins, 1994.
  
  
• Collins, Jim Good to Great: Why Some Companies Make the Leap. Harper Collins, 2001.
  
  
• Coram, Robert Body: The Fighter Pilot Who Change the Art of War. Little Brown & Company, 2002.
  
  
• Gunther McGrath, Rita. The Entrepreneurial Mindset. Harvard Business School Press, 2000.
  
  
• Lanning, Michael J. Delivering Profitable Value. Perseus Book Group, 1st edition 2000
  
  
• Musashi, Miyamoto. The Book of Five Rings, Shambhala, 2000.
  
  
• Tzu, Sun. The Art of War, Dover Pubns, 2002
  
  
• Carl Von Clausewitz's On War: Everyman's Library Series, 1982

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• Baird, Michael L. Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur. Professional Pubns, 1999
  
  
• Bell, C. Gordon. High-Tech Ventures: The Guide for Entrepreneurial Studies
  
  
• Blank, Steve. Four Steps to the Epiphany, Cafepress.com 2005.
  
  
• Nesheim, John L. High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies. Simon & Schuster, revised and updated, 2000




• Wilmerding, Alex Term Sheets & Valuations - An Inside Look at the Intricacies of Venture Captial. Aspatore Books Staff, Aspatore.com

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• Ferguson, Charles H. High Stakes, No Prisoners: A Winner's Tale of Greed and Glory in the Internet Wars. Times Books, 1999.
  
  
• Kaplan, Jerry. Startup: A Silicon Valley Adventure. New York: Penguin, 1996.
  
  
• Lerner, Josh. Capital & Private Equity: A Casebook; volume two. John Wiley & Sons, 2000
  
  
• Stross, Randall E. Eboys: The First Inside Account of Venture Capitalists at Work. Ballantine Books (Trd Pap), 2001
  
  
• Wolff, Michael. Burn Rate: How I Survived the Gold Rush Years on the Internet, Touchstone Books, 1999

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