Magoosh CEO Bhavin Parikh, MBA 10, talks about startup success in Berkeley.

Launched in 2009, Magoosh is in the education business: it creates digital tools that prospective students use to study for standardized tests such as the GRE, GMAT and LSAT. To help students prepare for those tests, the company has built a veritable arsenal of software products that span mobile and desktops. The company touts its relatively inexpensive offerings — for example GRE prep costs $129 for one month of access, or $149 for six months — and says they are about a quarter of the price of those of its competitors. Helped by a free trial to hook prospective customers, Magoosh CEO Bhavin Parikh says the company has captured about 10% of the students who take the GRE and GMAT every year.

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