UGBA 96
Letters & Science 5

 


Introduction to Entrepreneurship

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Information for Fall 2012

 

Professor: Jennifer Walske
walske@haas.berkeley.edu, 642-5371

Ajay Bam
ajay_bam@haas.berkeley.edu
TAs:   Angela Wang
(Interview with an Entrepreneur)
aywang8@berkeley.edu
  Ayan Agarwal
(Attendance & Quizzes)
Agarwal.ayan@berkeley.edu
  Mike Vincent
(Forums & IDEAFest)
mike_vincent@mba.berkeley.edu
 
Office & Hours: Monday 2:00-3:00 p.m. or by appointment
F473, Haas Business School, Faculty Building
   
Class Time: Mondays, 4:00 – 6:00 p.m.,
Andersen Auditorium, Haas F295

 

[Summary for Fall 2012 as a PDF]

 

[Fall semester video page] [videos on YouTube]


[Video web page - spring semester]

[video archive - previous semesters]

 

[L&S 5 page]

 

This is a two unit graded course offered jointly by the College of Letters and Sciences and the Haas School of Business. 

 

Course Objective:   Our goal is to disrupt your day, and with any luck, maybe your life.  Through this course, we want you to reflect on what entrepreneurship may mean towards your college and post collegiate aspirations.  In order to get there, we want you to create your own, personalized view of entrepreneurship, by engaging with invited speakers, by interviewing an entrepreneur of your choosing, and by creating a novel idea for a product or service.

A quote from our textbook for the course:

“….if your life was to end suddenly and unexpectedly tomorrow, would you be able to say you’ve been doing what you truly care about today?  What would you be willing to do for the rest of your life? What would it take to do it right now?”  The Monk and the Riddle, p. 156.


 

Jennifer Walske


Jennifer Walske
Director of Social Entrepreneurship
Lester Center for Entrepreneurship



Ajay Bam

Ajay Bam
Lecturer & Entrepreneur

 

Fall 2012 Schedule

 

[click here for videos]

 

August 27

Class Introduction, Professors Jennifer Walske & Ajay Bam

September 3 - Labor Day, no class

 

September 10

Charles Huang, founder, Guitar Hero

September 17: Opportunity

Roger Sippl, founder Informix

September 24: Young Entrepreneur Panel

Panel of Entrepreneurs, Professor Ajay Bam Moderates

October 1: Team

John Scharffenberger, founder of Scharffen Berger Chocolate

October 8: Resources

Jeff Drezner, founder, Clinical Care Solutions

October 15: Resources

Rob Chandra, partner, Bessemer Ventures

October 22: IDEAtion Exercise

IDEO Idea Generation Exercise; Professor Bam discsuses his own ideation process.

October 29: Special Topic: Corporate Entrepreneurship

David Wadhwani, SVP and GM, Adobe Digital Media Business Unit

November 5: Special Topic - Social Entrepreneurship

Chris Balme, founder, Sparke and Anne Marie Burgoyne, Draper Richards Kaplan Foundation

November 12: Veteran's Day - no class

 

November 19: Special Topic - The Private Company (Small Business)

Lisa Lucheta, Torani Syrups
Stuart Moore, Stuart Moore Jewelers

November 26: Launching your new venture

Fred Reid, founder of Virgin America

December 3: IDEAFest!

SemiFinalists Present Their Ideas!

 

 

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